Target. Engage.

My online presence deals with the community. Since Facebook & Twitter are online communities, they are perfect programs for my online social presence. Residents and visitors of the city of Stamford can have conversations similar to ones seen on Facebook and Twitter pages for Boulder. Announcements on a farmers market, concert or new Stamford restaurant can instantly be posted on Facebook or Twitter.

People are choosing online social networks over the newspaper. The majority of people have a Facebook and/or Twitter account, so accessing a guide to Stamford, Connecticut is very convenient.

Just like the cities of Miami and Las Vegas, I can post pictures and videos on Facebook. Consolidating all information on one Facebook page is easier than going to Flickr or Youtube to check out pictures or videos on that information. If they already live in Stamford or come to visit, a Facebook or Twitter page is the perfect online meeting square.

People comment and learn. They learn what the best experience would be for them by engaging in a conversation through commenting. The word of mouth, or I should say keyboard, helps others. Everyone learns through interaction.

The core of the presence is the Stamford website. The branches of the site are found through social networking. They establish a connection with the users. The users feel apart of Stamford.

After I examined the pages for the Greenwich Police Department and city of Boulder, I learned that they shared one common purpose: Establishing connections through an online presence. The police use Facebook to catch criminals and reach out to the public. Boulder uses Facebook and Twitter to promote highlights of the city.

A successful guide to Stamford relies on the people who live and have visited the city. They come together and share their positive and negative experiences. They critique what is out there.

People turn to the virtual community to learn about a real community. Facebook and Twitter create a perfect online piazza to serve these needs.